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Manufacturing High Impact
APPLICATIONS CLOSED. If you missed out contact WHK Busines Growth today on info@whkbusinessgrowth.com
This is a fantastic opportunity for twelve Auckland based manufacturing businesses to grow profits and improve capability. This advanced training programme is pitched at a practical level, focusing on building your business (not product) and profitability. Delivered by practitioners who have experience in the manufacturing sector, the programme will utilise concepts that are derived from experience with other New Zealand manufacturing businesses and teach lessons not taught in Harvard Business School.
At the completion of this programme participants will:
- Be able to identify where their products fit into a global market for manufactured products, identify their competitive advantage and understand what they must do to deal with low cost competitors
- Know the steps and costs to exporting and distribution overseas and setting a price to succeed on international markets
- Make a presentation to sell their products and close sales
- Develop leadership skills especially around building management capacity and motivating others within the business
- Use a process for making bit decisions and generate innovation
- Learn how to engage staff in continuous improvement activity
- Understand the key performance indicators for a manufacturing business
- Learn how to adjust to a shrinking economy and dropping sales.
Programme modules
Made up of four workshops and one-on-one follow up coaching sessions, the programme will cover the following key business development areas:
Day 1: Leadership and Communication Skills Development (9am - 4.30pm)
Course content includes:
- Developing personal leadership skills, including delegating and structuring your organisation
- Learning how to successfully handle difficult people and motivate work teams and individuals
- How to make high quality decisions that work
- Processes to generate creativity
- Engaging staff in productivity improvement
Day 2: Strategic Marketing for Manufacturers in New Zealand (9am - 4.30pm)
Course content includes:
- How to get into a league of your own rather than be a 'me too' product in a 'me too' world market
- Bundling and enhancements to build market supremacy
- Market segmentation - the important difference between customers, installers, specifiers, distributors and end users and how to use this to your advantage
- Analysing relationships with your top clients
- Getting the message right to the right people
- Distribution channels and partnering - why you shouldn’t try to do it all yourself.
Day 3: The Sales Presentation & Export Market Entry Strategies (9am - 4.30pm)
Course content includes:
- Understanding the sales process and buyer motives
- Developing your sale pitch and point of difference
- Effective presentation techniques and handling objections
- Sharpening negotiation skills to close the sale and follow up
- Using an export entry model to decide the best strategy
- Export direct marketing or distributors and agents?
- Working with off shore partners - critical success factors.
Day 4: Preparing for Financial Growth (9am - 4.30pm)
- Costing and Pricing techniques
- Financial analysis to improve planning
- Determining KPI's and how to collect and use these
- Managing cashflow
- How to survive the downturn
- Raising Capital
- Conclusion and review of programme
Feedback from previous participants:
In running our businesses often we don't know what we don't know. This programme was able to give us a perspective on how we operate from a ten thousand foot viewpoint from people who were able to describe best practice and had industry experience. This is extremely valuable for a business looking to expand. I thoroughly recommend it.
- Ben Judge, Director, Hilton Industrial Vacuums
I found the course (High Impact Manufacturing) to be thoroughly rewarding. The topics discussed were very relevant to my family business and I have already put some of what we learned into practice. The presenters were all very knowledgeable and the follow up coaching I have received to date has been most helpful. Attending the course with business people in a similar situation to me was an added bonus as hearing their experiences gave me a better perspective of where my family's business is positioned.
- Leigh McFadden, Director, Playground People Ltd.
Click to view High Impact FAQs including outcomes, eligibility criteria and how the process works.
Apply for this programme
Those applying will be assessed for eligibility and/or interviewed by telephone. Businesses interested in applying for the programme should contact John Laurent on (09) 968 8546 or email john.laurent@whk.co.nz for an application form.
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