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Venue hire Business Health Check
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Food & Beverage High Impact
APPLICATIONS CLOSED. If you missed out contact WHK Busines Growth today on info@whkbusinessgrowth.com
This opportunity will be available to twelve Auckland based Food & Beverage Manufactueres with stacks of potential. Programme modules will explore marketing & sales tactics, the challenges and opportunities for growth within supermarkets and exporting. The programme is fully sponsored by New Zealand Trade and Enterprise and requires no financial commitment from those businesses selected to participate.
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Your seminar was the most informative, practical and enjoyable one I have ever heard! It was very helpful on pricing, sales negotiation and price cutting decisions. I will follow your advice as of today.
- Dr Hanna Frederick, Mamor Chocolates Ltd.
(On F&B Costing & Pricing to Improve Profitability)
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Programme Modules:
Made up of four workshops and one-on-one follow up coaching sessions, the programme will cover the following key business development areas:
Logistics & Business Planning
- Review your current business plan & strategies
- The challenges & opportunities for growth through supermarkets
- How to approach supermarkets with confidence
- Packaging & regulations
- Logistics & freight requirements
Marketing & Sales
- Target marketing - market segmentation
- Using market research to increase your chance of success
- Advanced sales - establishing credibility and buyer relationships
- Branding
- Promotion - using merchandising, advertising, PR & the web
Finance
- Understanding your margins - including margins from a range of outlets
- Breakeven calculations
- Costing & pricing working backwards from the retail price to determine if the margin is sufficient
- Pricing for export
- Managing the cashflow
- Funding expansion
Forward Planning for Export
- When are you ready to export? - the stage your business needs to be at
- An introduction to Australia - what you need to know sooner rather than later
- An overview of the practicalities - freight, finance, pricing, packaging, foreign exchange, documentation, terms of sale
This is an opportunity to learn from industry peers facing similar challenges and develop action plans that will deliver a marked improvement performance.
Click to view High Impact FAQs including outcomes, eligibility criteria and how the process works.
Apply for this programme
This programme will be run in Albany, North Shore City. All four dates must be attended. If you would like to express your interest to participate in this programme please contact Juliet Hawkeswood on 09 968 8517, or email juliet.hawkeswood@whk.co.nz for an application form.
Applications Close:
Next Scheduled
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