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Venue hire Business Health Check
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Information, Communication and Technology (ICT) High Impact
Designed and delivered by WHK Business Growth
We are now looking for fifteen innovative ICT businesses to participate in the next High Impact Programme commencing June 2010 in Albany.
Applications close: 27 May 2010
Programme modules:
Made up of four workshops and one-on-one follow up coaching sessions, the programme will cover the following key business development areas:
Day 1: Marketing Strategy and Tactics (9am - 4.30pm) 8 June 2010
- New category or incremental Improvement?
- Defining and building the whole product
- Customer Segments and Target Markets: Rate, Compare and Select
- Getting the Right Message to the Right People
- Analysing Relationships With Your Top Clients
Day 2: Strategic Branding and Pricing (9am - 4.30pm) 15 June 2010
- Developing a strong Brand identity and strategy
- How single minded is your Brand?
- What is your Name?
- How good is your logo?
- What is your claim to fame
- Setting pricing strategies
- Competition and demand analysis and their effect on price
Day 3: Raising Capital (9am - 4.30pm) 22 June 2010
- Raising capital
- Understanding your options
- What do investors look for?
- Preparing your business case
- Preparing for venture capital
- What is your business worth?
- Understand the legal issues!
- Finding the Investor and doing the deal
Day 4: Value Proposition/Sales Pitch (9am - 4.30pm) 29 June 2010
- Building your positioning statement
- How to approach and structure your sales meetings
- Using the SPIN interview technique to verify prospect needs
- Matching benefits to features - validating your claims
- Handling objections and dealing with price objections
- Closing the sale and asking for a decision
- Effective presentation techniques
Feedback from previous participants:
Excellent information. Excellent resources. Thanks!
– Stefan Boddie, DL Consulting Ltd
Very focused, worthwhile session on Branding with practical ideas to work on.
– Peter Garnett, Abel Software Ltd
Worthwhile and informative day. Thanks. Look forward to coaching sessions.
– Lynley Decke, Spark Dental Technology Ltd
Terrific workshop. Really good content. Especially enjoyed the contribution of John O'Hara.
– Stefan Boddie, DL Consulting Ltd
Applications close: 27 May 2010
Click to view High Impact FAQs including outcomes, eligibility criteria and how the process works.
Apply for this programme
Those applying will be assessed for eligibility and / or interviewed by telephone. Businesses interested in applying for the programme should contact Jacinta Clark on 09 968 8507, or email Jacinta.Clark@whk.co.nz for an application form.
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