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Costing and Pricing Strategies for Tourism Operators

Designed and delivered by WHK Business Growth a TIANZ Member
Workshop Duration: Half Day

As a business owner you need to understand costs, alternative pricing strategies and what drives profitability. Many tourism operators find it difficult to determine a "price" that doesn't undersell or oversell the experience'; and others are still driven by gut feel.

This workshop will equip participants with the skills to understand business costs, and effectively set pricing and service levels.

Course content includes:

• What are the drivers of profitability?
• The 80/20 rule
• Delivering value while still being aware of pricing thresholds
• Understanding fixed and variable costs and the impact on profit margins
• What level of patronage do you need to breakeven and make a profit?
• What about commissions? Where do they fit in?

Includes worked examples specific to the tourism sector

All registered attendees are entitled to a one-on-one coaching session which can be booked after the workshop.

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