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Intellectual Property

Designed and delivered by James & Wells
Workshop Duration: Half Day

In business it is important to work smarter, not harder. You need to know how to protect and leverage your competitive advantage. These days, often your competitive advantage is Intellectual Property.

Intellectual Property relates to innovation, products, processes and know-how, as well as goodwill in business, products and the names or trade marks associated with them.

This interactive workshop provides you with tools on how to recognise, capture and exploit your Intellectual Property to its fullest.

Course content includes:

Learn what each of the following items of protection offer a business and when/how they should be used:

  • Patents - a monopoly right giving exclusive use of an invention
  • Trade Marks - often referred to as logos, brands or brand names
  • Designs - to protect the external appearance of an article
  • Copyright - to prevent competitors copying products

This workshop will also cover (in relation to the above):

  • Confidentiality and why it is important
  • In-house procedures

There is no follow up coaching after this workshop.

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