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Effective Visual Merchandising for Retailers
Designed and delivered by Furore Ltd for WHK Business Growth
Workshop Duration: Half Day
Retail businesses thrive when their doors are open to movement, energy, change, possibilities and enthusiasm! In this half day workshop participants will learn what it takes to create an atmosphere that will have their customers returning for more using the powerfully persuasive, but under utilised business tool, of visual merchandising.
Course Content includes:
- The benefits of visual merchandising
- Incorporating visual merchandising into your overall marketing plan
- Planning your approach
- The 3 key aspects of merchandising - store design, displays and operations
- Fundamental display techniques
- Understanding consumer shopping habits - and how to take advantage of them!
- Mistakes to watch for - the do's and don'ts of merchandising
- Assigning a merchandising champion - testing and utilising the talents of staff
- Pricing and signage
- Sightlines and security
- Window dressing techniques
All registered attendees are eligible for a one-on-one coaching session which can be booked after the workshop.
Presenter Profile:
Nicolle Aston of Furore Ltd has more than a decade of experience as a freelance Window Dresser and Visual Merchandiser and has travelled the world, examining retail. She works with retailers who are receptive and eager to learn new skills to gain a competitive edge. With a keen understanding of challenges retailers face and first hand knowledge of the impact successful merchandising has on retail environments and performance, Nicolle works throughout New Zealand offering tips and techniques of instore display, window dressing and much more.
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