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Effective Goal Setting and Business Planning - Creative

Designed and delivered by WHK Business Growth

Workshop Duration: Full Day


Business planning is the process of translating and refining a vision into a profitable business. This workshop will give creative business people practical tools and techniques to develop effective and achievable goals and business plans to ensure business success.

Course content includes:

  • Establishing effective goals. Integrating personal goals with the goals of the business
  • Creating Big Hairy Audacious Goals for your business
  • The business planning process: Where we are now, where do we want to be and how do we get there?
  • SWOT analysis
  • Identifying your competitive advantage and growth strategies
  • How operational plans such as: Human resources, marketing, production, finance, information technology, innovation etc relate to your overall business plan
  • Worked examples, plus time to work on your own goals and plan

All registered attendees are entitled to a one-on-one coaching session which can be booked after the workshop.

This is a great opportunity to network with Creative Industry peers.

Further Resources:

Attendees of this workshop may be interested in attending the workshop Implementation is Everything.

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