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How to Develop a Winning Marketing Plan for your Product

Designed and delivered by WHK Business Growth

This one day workshop has been developed to help SMEs to quickly know who their profitable customers are and how they can be won, kept and grown to ensure sustainable growth.

Course content includes:

• 7 Pillars for Cost Effective Marketing
• Identifying your Target Market
• Who are our profitable customers, and where our growth will come from
• Understand your Customers
• Why, what, how and when does your target market buy?
• Competitive Positioning
• Leads Generation
• Customer Retention
• Create Referrals (and Evidence)
• Your Marketing Action Plan
• The Lifetime Value of a Customer

This workshop utilises numerous practical exercises, templates and case studies. 

Follow up coaching is available after this workshop.

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