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Selling your Ideas to the Media

Designed and delivered by WHK Business Growth
Workshop Duration: Half Day

In this workshop you will learn how to generate publicity for your business.

Course content includes:

• How to identify the story?
• Basics of a good story (especially for TV)
• Contacting the media: from informal approaches to developing winning press releases
• Handling the media
• Building PR into your day to day activities.

The presenter, Louise Pagonis, is an experienced media trainer and broadcaster who can help you learn the skills to establish a profile in the media, and make the kind of impression that keeps your name in the public domain. Louise knows first hand what kind of stories journalists are looking for and she also knows the challenges of getting publicity for your own business, having jointly owned high profile Atomic Coffee Roasters for 13 years with her business partner. Louise is willing to share the tips that made Atomic one of the most highly publicized brands in the market and in this fun interactive workshop, she will help you devise a strategy to communicate your message to the media and enjoy yourself in the process!

All registered attendees are entitled to a one-on-one coaching session which can be booked after the workshop.

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