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Venue hire Business Health Check
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Fashion - Getting Started in Exporting
Designed and delivered by WHK Business Growth
Workshop Duration: Full Day
New Zealand fashion is now stocked at prestigious boutiques and department stores around the globe. Labels such as Karen Walker, Trelise Cooper, Nom*D, Sabatini, Zambesi and Kate Sylvester have all impressed international buyers.
This full day workshop will provide fashion designers who are planning to make the transition into overseas markets with a practical understanding of the critical success factors, and a plan for getting started in export. The workshop includes exporter case studies and a practical workbook.
Course content includes:
- The Export Process
- Strategic Market Selection and Research
- Understand their needs and their wants
- Gain a good understanding of:
What's hot
What's selling
And find the gaps! - Checking the Details – Freight, Duty, Finance and Documentation
- Determining the Best Market Entry Strategy
- Selecting the Right Business Retailer/Partner and Developing a Good Relationship
- Intellectual Property and Branding
- Pricing for Export
- Developing Promotional Tactics
- E-marketing
- Making the Sales Pitch: Selling YOUR story and point of difference
- An Export Plan Templates
Participants of this workshop are eligible for one-on-one follow-up coaching to discuss business implementation of skills learned.
Over the years spent establishing the Cybele brand I have found the workshops run by WHK incredibly valuable in helping me come to terms with different aspects of business. I have also benefited hugely from one-on-one business mentoring. Now we have WHK managing our accounts and providing financial and business advice in an ongoing capacity I feel the business is in excellent hands!
Cybele Wiren
Designer and Director
Cybele Ltd.
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